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karen burbano graphic designer

karen burbano is a london-based graphic designer. working across visual identity, art direction, and editorial design, her practice is grounded in concept and clarity. she collaborates with cultural institutions, arts organisations, and projects with social impact to build coherent, adaptable systems that shape perception and participate in culture.

concept and clarity sit at the centre of my design practice. these principles guide my use of analogue/digital processes to create visual systems that inform and encourage critical thinking. in a world saturated with visual information, my work invites people to question familiar practices.Through this approach, my aim is to open up new ways of seeing and thus contribute to the culture we share.

karen burbano graphic designer

© 2026 karen burbano. all rights reserved.
website development: federico jacobsen

making
supply chains
visible

collective food is a delivery system connecting farms directly to restaurants, removing intermediaries to create a transparent and efficient supply chain.

a a a a a b

food delivery is movement from a to b…

it is the journey to the plate.

nodes and links
create connectivity…

enabling speed and efficiency.

Collectiv delivery truck
Collectiv logistics
Collectiv distribution

minimal,
streamlined forms…

cut
through
busy
cities.

a
system
that
unites
communities.

lettuceintosalad
these are the pillars of the visual system. they trace the direct journey of food from fresh, sustainable farms to bowls in the city’s restaurants. from a to b. roundness: emphasise a sense of warmth and approachability. for short sentences, the designer can split the text into three colours, avoiding spaces between the letters. createsdirectionandeffectiveness directrelationshipwith food main graphic elements c = 0m = 25y = 100k = 0hex = ffc100 yellow c = 0m = 70y = 90k = 0hex = ff6f2b terracota c = 0m = 51y = 67k = 0hex = ff955d orange c = 80m = 49y = 0k = 0hex = 007eff blue white c = 0m = 0y = 0k = 0hex = ffffff g its softened edges speak of warmth and approachability, an antidote to the sterile chill often associated with cold-chain logistics. 45° a B2B companyspeaking like a human. typography reinforces this human clarity. helvetica rounded introduces a contemporary familiarity softened by rounded terminals. it signals efficiency without aggression helvetica rounded clarityneutralityfriendlyhuman tone brand guidelines

creative director & designer: karen burbano / creative director: eugenie dodd / html & ccs specialist: federico jacobsen / motion designer: juan rivadeneira

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